When raising capital for a recent project, I wanted to standardize my emails for the small percentage of accredited investors that prefer email. Here is a:
Quick Persuasive Investor Email Outline
1) Attention – get the readers attention with a benefit that is of real interest or value
a. Personalize statement
2) Interest – Build the readers interest by further explaining benefits and appealing to his or her logic emotions.
a. Write You-oriented
3) Desire – build desire by showing how your offer can really help the reader.
a. Be Straightforward
b. Provide evidence
c. Note attachments here
4) Action – Give a strong and simple call to action and provide a convenient means for the reader to take the next step.
a. Be Relevant
5) Conclusion
a. Suggest specific step the recipient can use
b. Restate how audience will benefit by acting
c. Make action easy
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