Quick Persuasive Investor Email Outline

When raising capital for a recent project, I wanted to standardize my emails for the small percentage of accredited investors that prefer email. Here is a:

Quick Persuasive Investor Email Outline

1) Attention – get the readers attention with a benefit that is of real interest or value

a. Personalize statement

2) Interest – Build the readers interest by further explaining benefits and appealing to his or her logic emotions.

a. Write You-oriented

3) Desire – build desire by showing how your offer can really help the reader.

a. Be Straightforward

b. Provide evidence

c. Note attachments here

4) Action – Give a strong and simple call to action and provide a convenient means for the reader to take the next step.

a. Be Relevant

5) Conclusion

a. Suggest specific step the recipient can use

b. Restate how audience will benefit by acting

c. Make action easy

Find Weakness public companies

Find out the competitor’s admitted weaknesses. Go to www.sec.gov, and get their most recent 10K and 10Q reports. Look for a section entitled “ISSUES AND UNCERTAINTIES” (or something like that) which will reveal the competitor’s weaknesses as seen by their own management. Search of the rest of the document for terms like “lawsuit,” and “lawyer.” With any luck, you’ll find out that one or more of their customers are suing for non-delivery, or that that SEC has them under investigation. Copy and paste anything that makes the competitor look bad into a Word document.